Hi, I'm Nico.
I design the judgment layer, the part nobody draws in the wireframe but everyone feels when it's wrong.

My approach

Most design decisions used to be about people. Now some of them are about machines; what a system decides, what a person should. I design the line between the two, in places where getting it wrong costs real money, time, or trust.

More about me

I’m a Senior Product Designer with a background in humanities, which gave me an unusual lens: I think about design through behavior, ethics, and meaning — not just patterns and components.

Before UX, I studied how language shapes perception. Now I design systems that do the same through structure and clarity. That foundation is also why I’ve been drawn to AI — not just as a productivity tool, but through its philosophical and cognitive dimensions. I want to understand what it means to design experiences that involve machine judgment, and how to make them worthy of user trust.

I’ve spent the last several years embedded in complex enterprise platforms in global banking, working across North America, Europe, India, and Latin America — defining strategy, driving discovery, and making sure the design holds up under regulatory and operational pressure.

Now: researching accessibility for aging users · learning Tailwind basics · rebuilding my clothing brand.